Private Equity Strategy

Investing in the Sports, Media & Entertainment economy and the infrastructure that powers it.

Catalyst Partners targets businesses at the intersection of structural growth in global sports and media with the software, data, and infrastructure layers that make that growth investable, measurable, and monetizable.

3+1
Sectors of focus
2026–31
Illustrative hold horizon
Sep 2026
Information date
The Strategy

One thesis. Three disciplines.

Our conviction is straightforward: the world’s attention is consolidating around live sports, premium content, and shared cultural experiences and the most durable value accrues not only to leagues and studios, but to the platforms that enable them to engage audiences, monetize rights, optimize performance, and operate at scale.

01 — SECTORS

Franchise Scarcity & Rights Growth

Leagues, teams, rights holders, and federations positioned around the growth and professionalization of the global sports market — assets with structural scarcity and re-rating media rights.

02 — ATTENTION

Live, Premium & Talent-Driven

Live events, experiential platforms, premium content, and talent-driven businesses that retain pricing power and audience loyalty in a fragmented attention economy.

03 — ENABLEMENT

Software, Data & Infrastructure

The picks-and-shovels layer serving the ecosystem — engagement, monetization, performance, and operations platforms, typically recurring-revenue with high switching costs.

Sports Leagues & Teams

Core Sector

Professional and amateur sports organizations, rights holders, leagues, teams, federations, and businesses positioned around the growth and professionalization of the global sports market — including the expanding middle market of leagues and properties benefiting from rising media rights values, franchise valuations, and international fan development.

Leagues & Rights

League & Rights Platforms

PE-LEAGUE

Leagues, federations, and rights holders with structural scarcity and contracted media-rights growth.

Scarcity franchise valueRights re-rating
Teams & Franchises

Team & Franchise Equity

PE-TEAM

Minority and structured positions in professional teams and franchise ecosystems at professionalization inflection points.

Floor revenue shareCap downside limit
Global Growth

Professionalization Plays

PE-GLOBAL

Businesses riding the global professionalization of sport — new leagues, emerging markets, and infrastructure for expansion.

Growth global demandStage early pro

Media & Entertainment

Core Sector

Live events, experiential platforms, premium content, production, talent-driven businesses, and companies benefiting from the convergence of media, entertainment, sports, and culture.

Live & Experiential

Live Events & Experiential

PE-LIVE

Event platforms and experiential businesses monetizing shared, in-person cultural moments with pricing power.

Demand in-personPricing power
Premium Content

Premium Content & Production

PE-CONTENT

Premium content owners and production infrastructure serving leagues, studios, and platforms.

Scarcity premium IPConvergence multi-tailwind
Talent-Driven

Talent & Creator Businesses

PE-TALENT

Talent-driven media companies and creator-economy platforms at the center of the sports-culture convergence.

Brand equityFormat new models

Enabling Technology & Infrastructure

Connective Tissue

Software, data, analytics, platforms, products, and infrastructure enabling engagement, monetization, performance, operations, and innovation across sports, media, and entertainment.

Engagement

Fan Engagement & Data

PE-FANDATA

Fan data platforms and direct-to-consumer engagement tools built on first-party relationships.

Model recurringMoat switching costs
Monetization

Ticketing, Commerce & Sponsorship

PE-MONETIZE

Ticketing, commerce, and sponsorship/rights analytics that convert attention into measurable revenue.

Take-rate economicsData proprietary
Performance

Team & Venue Operations

PE-OPS

Analytics and operations platforms for teams, leagues, venues, and live event production.

Efficiency spend capStickiness embedded
Innovation

Markets & New Formats

PE-INNOV

Marketplaces, creator and talent enablement, and emerging distribution formats at the ecosystem’s edge.

Network effectsOption upside
Presentations & Research

Investment materials

Confidential presentation materials for qualified recipients. All documents are indicative, non-binding, and based on publicly available information.

IC Presentation

Project Ascent — Alpine Racing Ltd

PE-ASCENT · 24% Minority Stake

Investment Committee presentation: acquisition of the 24% minority stake in Alpine Racing Ltd (F1 team, Enstone, UK) from the Otro Capital-led investor group. Situation overview, market context, valuation, transaction structure, value creation, and returns.

Download Presentation ↓
PDF · 13 pages · September 2026
White Paper

Pole Position Economics

PE-F1 · Industry Research

The business of Formula One and the market for Grand Prix teams: the commercial rights holder, the Concorde Agreement as a bargaining constitution, the cost cap, and the re-rating of team valuations — from $1.9bn average (2023) to $3.6bn (2025).

Download White Paper ↓
PDF · 12 pages · September 2026
Why Now

Three forces. One window.

Three forces are converging to create a durable investment window.

01 — RE-RATING

Rights & Valuations

Global sports media rights, franchise values, and live event economics are on a sustained upward trajectory — professionalizing leagues and organizations that now require institutional-grade infrastructure.

02 — ADOPTION GAP

Undercapitalized Technology

Leagues, teams, and content businesses have historically lagged in software adoption. Spend is shifting decisively toward data, analytics, and operational platforms.

03 — CONVERGENCE

New Categories

The boundaries between sports, media, entertainment, and culture are dissolving — producing new business models that benefit from multiple secular tailwinds simultaneously.

Approach

Partnership at the inflection point.

We partner with founders, management teams, and leagues at inflection points — where capital, sector expertise, and operating support can accelerate growth. Our focus is on businesses with defensible positions: proprietary data, entrenched customer relationships, rights adjacencies, or network effects that make them structurally difficult to displace. Our value creation model combines thematic sourcing across the sports-media-entertainment complex with disciplined underwriting, drawing on deep relationships across leagues, rights holders, and technology providers.

Publication conventions. All figures on this page are illustrative and directional; no performance statistic herein constitutes a track record. Sector frameworks and hold horizons reflect strategy design targets, not realized results. Past performance is not indicative of future results.

Information date. 18 September 2026. This revision reflects the current sector taxonomy and removes any implication of live deployment where evidence is not established.

CATALYST PARTNERS
Ward — Catalyst Partners  ·  ward@catalystlp.com  ·  catalystlp.com
Privileged & Confidential — For discussion purposes only